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“An inflection is an external change event that creates the potential for radical change in how people think, feel and act” - Mike Maples

Inflections create an opportunity to alter the rules that will govern competition in the future rather than simply improving existing products according to the current rules.

The advent of new technologies, new regulations, new society-wide attitudes, and new political or economic situations — all of these can be inflections that introduce the potential for radical change. All can be exploited by a startup.

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